N° 12 : Amanda Wärff
“The Graphic designer”
Amanda with her sharp creative eye, intense curiosity and imaginative mind is our twelfth and last portrait!
As a graphic designer and exceptional typographer, Amanda navigates between these many skills with remarkable depth and insight where she approaches her visual compositions with her core design principles of free form and mouvement to breathe life into her designs.
Within several different disciplines, such as corporate identity, book covers, logos and product packages, Amanda’s creative process is all about embracing multiple compositions to build up unique visual layouts. Her deep love of typography combined with her use of space and line, her understanding of color and form and modernist aesthetics allows her to play and reinvent endlessly.
She is also a master of the negative white space, which she makes use of to bring balance to a layout, allowing the eye to rest and to flow through, as a sort of structured fluidity.
Just as the notorious graphic designer Saul Bass said :
« Interesting things are born when the creative impulse is cultivated by curiosity, freedom and structure ».
Amanda has attended the Rhode Island School of Design and lives and works in between Stockholm, Sweden and Losne in Bourgogne, France. She is currently working on a design project based on the heritage of the renowned Swedish author, Astrid Lindgren. Amanda is also the creator of the Charlotte Bialas logo !