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Pia W


“The Designer”

Pia, with her bold esthetic vision, outstanding  creative mind and unforgettable crimson lips and silvery hair, is our fifth portrait.

As one of the most celebrated designer in the contemporary scandinavian  scene, Pia operates within multiple fields combining different disciplines such as interior, textile and jewelry design where innovation, technique and use of unique materials interact with exceptional precision and acute attention to detail.

Her iconic designs, reflecting her interest in architectural form, created in her signature materials such as felt, leather and metal, has a strong attachment to traditional Swedish folk craft, but are as well resolutely contemporary. The combination of tradition and modernity has defined Pia’s handwriting, underlining her playful spirit and the use of colors ranging from lemon yellow to fuchsia pink that complement her fundamental use of black and white.

As Pia says :

« I like to think that I’m exploring my feminine, glamorous and perhaps futuristic sides, while still staying true to my traditional roots »

Pia, who was born in northern Sweden, divides her time in her magnificent artist’s studio in Stockholm, where she lives and creates, and in Mölle, her childhood town on the west coast of Sweden. 

Pia’s collections are sold by selected retailers worldwide and her work is also part of permanent collections in several museums such as Sweden’s National Museum of Fine Arts. She has participated in numerous solo and group exhibitions in esteemed venues, including Centre Pompidou in Paris and The Victoria & Albert Museum in London.


What is your most outstanding character trait ?

Playful and curious.

What is your idea of perfect happiness ?

Experiencing love and being caught up in an inspiring creative process.

What is the most extravagant thing you have ever done ?

Meeting my daughter Xi for the first time.

Which talent would you most like to have ?

Being able to speak more languages. 

Which living person do you most admire ?

My oldest friend Catarina.

Who are your favorite writers ?

Marguerite Duras is always one of my reoccurring favorites.

Which flower would you like to be ?

A peony

Which bird would you like to be ?

Common swift

Who are your favorite artists ?

Louise Bourgeois, Kristina Ericsson, Georgia O’Keeffe, and film director Claire Denis, among others

What is your greatest fear ?

Anger and aggression

What is your most treasured possession ?

My studio and a blanket from my childhood home

What is your favorite occupation ?

Sketching, tennis, and I love to dance

What would you change about yourself if you could ?

Be more outgoing

What is your current state of mind ?

I am working on stepping out of my safety zone

What is your favourite motto ?

Every meeting is a possibility to grow

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