N° 12 : Amanda Wärff
“The Graphic designer”
Amanda with her sharp creative eye, intense curiosity and imaginative mind is our twelfth and last portrait!
As a graphic designer and exceptional typographer, Amanda navigates between these many skills with remarkable depth and insight where she approaches her visual compositions with her core design principles of free form and mouvement to breathe life into her designs.
Within several different disciplines, such as corporate identity, book covers, logos and product packages, Amanda’s creative process is all about embracing multiple compositions to build up unique visual layouts. Her deep love of typography combined with her use of space and line, her understanding of color and form and modernist aesthetics allows her to play and reinvent endlessly.
She is also a master of the negative white space, which she makes use of to bring balance to a layout, allowing the eye to rest and to flow through, as a sort of structured fluidity.
Just as the notorious graphic designer Saul Bass said :
« Interesting things are born when the creative impulse is cultivated by curiosity, freedom and structure ».
Amanda has attended the Rhode Island School of Design and lives and works in between Stockholm, Sweden and Losne in Bourgogne, France. She is currently working on a design project based on the heritage of the renowned Swedish author, Astrid Lindgren. Amanda is also the creator of the Charlotte Bialas logo !
What is your most outstanding character trait ?
Objectivity and the permission I give myself to change my mind
What is your idea of perfect happiness ?
Peace on earth
What is the most extravagant thing you have ever experienced ?
Champagne waking up every birthday, served by my husband
Which talent would you most like to have ?
To do the Bonaly in skating (a backward leap, landing on one foot)
Which living person do you most admire ?
Eli Amaris Steen
Who are your favorite heroes/heroines in fiction ?
Medaka Kurokami and Pippi Longstocking
Who are your favorite writers ?
Charles Baudelaire, Marguerite Duras, P. O. Enquist, Anders Jansson, Olivia Laing and Marcel Proust
What do you consider is your greatest achievements ?
My children
In which imaginary country would you like to live ?
None. As long as I’m alive I would like to live in as real a country as possible
What do you regret the most ?
Nothing at all, I regret nothing
Which flower would you like to be ?
Forget-me-not
Who are your favorite artists ?
David Bowie, Martha Graham and Agnes Martin
Which bird would you like to be ?
Kingfisher
What is your greatest fear ?
To no longer take risks, to no longer dare to make a mistake
What is your most treasured possession ?
My friends, my garden and my family
What is your favorite occupation ?
To live everyday life and seek meaning in the present moment
What would you change if you could ?
Everything
If you were to die and come back as a person or a thing, what would it be ?
Amelia Earhart, Meryl Streep or Uluru (Ayers Rock in Northern Territory in Australia)
What is your current state of mind ?
Find structured fluidity and embrace happiness
What is your favourite motto ?
“Beauty is always weird”
